Golden Age Brewing was the first brand identity for what is now known as Creston Brewery. Unfortunately, some unexpected trademark issues forced us to pivot away from this name after we had already created the branding, leading us back to the drawing board for round two. We loved how the Golden Age branding had turned out so we were all pumped to hear that the design could be repurposed for an event space that was located above Creston Brewery.

If you’re a Grand Rapids local, then you know that Creston was founded by four of the finest human beings to ever dance across this earth. With two of the founders being musicians, they knew they wanted music to be a big part of the brand. Hopefully you’ll pick up on the grooviness of a retro dance hall and the subtle vintage record label vibe emanating from this custom hand illustrated font.